We just presented our latest collection, Rio, last week.
Rio was inspired by Brazil’s more hedonist side. When one thinks of Brazil one automatically visualizes beauty, color and fun. It is Carnivals, sun, sea, and white sand. Beautiful bodies, bikinis, denim shorts, caipirinhas, and parties on the beach.
Prymal focuses on a resort lifestyle. We always think of pieces that can be worn year round and do not fade as quickly as fashion trends. Not only to contribute to the planet’s sustainability but because we have a thirst for capturing our travel experiences onto ethnic prints, bold and white tones along with light textiles, comfort and style.
Shop the new collection here: www.prymal.com.ec